The 2-month Shop Ohio Cheese campaign was promoted with targeted Google Ads and social media ads on YouTube, Facebook, Instagram and Pinterest. These ads were seen by target audiences more than 15 million times and had 209,200 clicks, exceeding expectations. Participating cheesemakers also reported increased traffic to their websites and sales thanks to the campaign.
Until the next promotion, the featured items on the website have been replaced with participating cheesemakers’ logos and website links so that if consumers visit, they can still find Ohio cheese.
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