American Dairy Association North East to share news live

Look for Checkoff updates during the live broadbast at the All-American Dairy Show

 

American Dairy Association North East wants farmers to know the results of farmer-funded dairy checkoff programs. One new way for farmers to get dairy checkoff news is through the live online broadcast of all breed shows for the 2021 All-American Dairy Show, September 18-22, at the Pennsylvania Farm Show Complex and Expo Center in Harrisburg, Pa.

“Sponsoring the live coverage of the All-American Dairy Shows is a different way for us to reach dairy farmers with our dairy checkoff messages, knowing that there will be more people tuning into the shows online rather than in person,” said ADA North East CEO Rick Naczi. “We encourage farmers from our six-state region to look for video clips during the broadcasts to learn more about their checkoff investment.”

ADA North East will also have a booth in the exhibit area of the complex with promotional items and printed checkoff materials.

Additionally, dairy checkoff partner Domino’s is sponsoring pizza for the youth exhibitor networking event of the Premier National Junior Events, held as part of the All-American Dairy Show.

For more information about ADA North East’s participation at the All-American Dairy Show, contact ADA North East Director of Industry Relations Amy Leslie at aleslie@milk4u.org.