Attleboro Resident and Munroe Dairy CEO Kayla Viveiros Named to Providence Business News’ 40 Under 40

Munroe Dairy, Rhode Island’s trusted purveyor of farm-fresh goodness since 1881, is pleased to announce that president and CEO Kayla Viveiros has been named to the Providence Business News’ 40 Under 40, the publication’s annual list that recognizes forty individuals under the age of 40, who are successful in their careers and involved in their communities.

“It is an honor to be recognized by Providence Business News and have the opportunity to be part of a class of so many incredible professionals who are always working to make Rhode Island a great place to live and work,” said Viveiros. 

Each honoree was asked to choose a prop for their official award photo. Viveiros’ choice was a lightbulb, because “It represents how I lead: with intuition, optimism and the ability to illuminate a path forward when the answer is not obvious,” Viveiros said. “In business and in life, it is easy to stop at the first ‘no’ or focus only on what is broken. I look deeper, find light in difficult situations and use that perspective to move people and the organization forward.”

Viveiros joined Munroe Dairy as CEO in January 2026, selected for her proven ability to strengthen operations, modernize systems, and lead people-centered organizations.  In her role, she has focused on strengthening core operations and technology systems, investing in long-term infrastructure, deepening partnerships with local vendors, and supporting workforce development, while continuing to deliver the quality, convenience, and premier customer service Munroe Dairy customers expect.

Prior to joining Munroe Dairy, Viveiros worked at Polaris MEP, a nonprofit organization that provides improvement solutions to Rhode Island manufacturers to help them achieve sustainable and profitable growth. There, she led strategic supply chain resilience initiatives supporting small and medium-sized manufacturers, generating $785.9M in economic impact; executed $90M+ in technology adoption, workforce development, and operational optimization projects; and secured and managed multimillion-dollar alternative funding sources.

Viveiros is a supporter of Junior Achievement of Rhode Island and was recently named to Meals on Wheels of Rhode Island’s Mission Impact Committee.  She currently resides in Attleboro, Massachusetts with her husband and three daughters.

Founded in 1881, A.B. Munroe Dairy is a family-owned dairy and grocery delivery company based in East Providence, Rhode Island, committed to providing the finest quality products delivered with exceptional customer service.  Acquired by the Armstrong family in 1936 and now guided by the fourth generation, Munroe Dairy has grown from traditional milk delivery into a one-stop grocery service offering more than 450+ items, including baked goods, meat and poultry, prepared and frozen foods, and products from local vendors such as Narragansett Creamery, Venda Ravioli, Sacred Cow Granola, and Buppy Pets.

Munroe Dairy’s milk is locally sourced from family-owned farms in Massachusetts and Connecticut. It is minimally processed, with no additives, stabilizers, antibiotics, or growth hormones, and goes from cow to customer in approximately 48 hours. Munroe Dairy’s milk is bottled in eco-friendly glass bottles, which can be reused up to 50 times.

Munroe Dairy also operates the Sacred Cow Scoop Shop and Market at 187 North Brow Street in East Providence, featuring premium hard and soft-serve ice cream and select grocery items. For more information, visit www.cowtruck.com.