Dairy West Welcomes Kim Mora as Vice President of Marketing and Communications

Dairy West, a leader in dairy promotion, research and education, is thrilled to announce the appointment of Kim Mora as its new vice president of marketing and communications. Mora brings more than 15 years of leadership in strategic marketing, digital transformation and innovation to the role, where she will spearhead Dairy West’s efforts to elevate brand impact, drive mission-driven storytelling and expand consumer engagement.

Mora joins Dairy West after a successful seven-year tenure at The Krazy Coupon Lady (KCL), where she served as chief operating officer, following her previous role as chief marketing officer. Working alongside KCL’s Founders, Mora helped drive a revenue increase of over 350%, from $6 million to $27 million. During her time at KCL, she played a pivotal role in leading the company through explosive growth, spearheading digital transformation, driving consumer-centric platform innovation and fostering a data-driven culture. In addition to overseeing growth and digital strategy, Mora led KCL’s technical arm—including software development, business intelligence and product for four years. Her leadership was instrumental in transforming the company’s technology stack, driving innovation in digital storytelling and expanding strategic partnerships, all while leading cross-functional teams to deliver exceptional platform experiences.

As vice president of marketing and communications, Mora will leverage her deep expertise in digital strategy, communications and transformation to enhance Dairy West’s brand presence and inspire trust in dairy products and dairy farming. She will play an integral role in continuing Dairy West’s legacy of building trust and demand for nutritious, wholesome dairy products among consumers around the world. Dairy West is excited to see how Mora will advance the work and team culture while making a positive impact on behalf of the hardworking dairy farmers.

“I’m excited to join Dairy West, an organization with a deep commitment to dairy farmers and promoting the vital role dairy plays in supporting healthy, vibrant communities,” said Mora. “I look forward to applying my experience in driving transformative growth to amplify Dairy West’s mission and expand its reach.”

Mora holds a master’s degree in organizational communication from Boise State University and an undergraduate degree in mass communications. A proud seventh-generation Idahoan, she is passionate about storytelling, leadership and creating positive change for the communities she is a part of.

Dairy West promotes the dairy industry and dairy products through research, education and marketing, while supporting dairy farmers across Idaho and Utah. The organization aims to build demand for dairy products, ensure the responsible use of resources and contribute to the vitality of the dairy community. For more information, visit www.dairywest.com