One-Day Intensive Workshop | Transform Your Dairy Brand’s Approach to Sales and Marketing
cutting-edge strategies. Join us for an intensive, value-packed day designed to equip you with practical, actionable
insights for navigating the competitive landscape of 2024 and beyond.
Date: Tuesday. October 22, 2024
Location: Cal Poly Campus, Dairy Products Technology Center (18A)
Time: 9:30 AM – 4:30 PM
You’ll Gain:
- A clear roadmap for developing an effective marketing and sales plan
- Insights into succeeding in the current CPG dairy landscape
- Strategies for leveraging data and AI in your marketing efforts
- Skills to create engaging social media content for today’s consumers
- Practical tools and techniques you can apply immediately
Workshop Highlights:
- Real-world case study: Follow an actual dairy product’s journey from concept to shelf
- Hands-on content creation: Develop a social media strategy tailored to your brand, using AI for
- co-intelligence
- Industry guest speakers: Gain insights from key dairy market sectors
- Comprehensive resources: Receive a 10-page activity guide with exercises and templates
Your Expert Instructors:
Felice Thorpe | 20+ years in the artisanal food industry | Former President of the California Artisan Cheese Guild |
Extensive experience in sales, marketing, and distribution
Meg Faibisch Kühn | Digital Marketing and E-commerce Specialist | Founder of Aioli, an AI consultancy for food
businesses | Expert in DTC marketing for CPG brands
Who Should Attend:
- Students aspiring to enter the dairy industry
- Small/medium sized businesses looking to expand their market reach
- Established dairy brands aiming to refresh their marketing approach
Don’t miss this opportunity to gain insights typically worth thousands in consulting fees, all condensed into one
impactful day.
Register now: https://calpoly.irisregistration.com/Site/cp-dairy-farm-to-shelf-october-2024
Elevate your brand. Connect with peers. Transform your approach to dairy marketing.
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