Sharing dairy’s story builds trust for dairy with consumers and helps grow sales. Here’s a roundup of media coverage arranged by ADA North East during February:
The story sparked extensive engagement through media outlet social media channels, further amplifying reach. For example, KYW TV CBS Philadelphia’s Facebook post has over 700,000 views and over 1,000 comments, and their TikTok post has 32,800 likes and 6,894 shares.
Watch the Coverage: Philadelphia Inquirer
Spring Virtual Farm Tour in Media Spotlight
We held our first Spring 2025 Virtual Farm at Mercer Vu Farms in Mercersburg, Pennsylvania. The February 13 tour was featured in the Franklin County Press. Our Public Relations and Industry Relations teams coordinated an onsite visit to the farm by the Record Herald of Waynesboro ahead of the tour.
Watch the Coverage: Franklin County Press
2025 NY State Dairy Ambassador Team Announced
There have been 25 news stories on the newly selected 2025 New York State Dairy Ambassador team including coverage from WBNG TV CBS Binghamton, Olean Times Herald, WENY TV CBS Elmira, WGRZ NBC Buffalo, Star Gazette, Star Gazette Video and Oneida Dispatch.
Watch the Coverage: WBNG TV CBS Binghamton
Local Checkoff Retail Partners Promote Lactose Intolerance
Our Public Relations and Health Professionals teams worked with Price Chopper dietitian Ellie Wilson to create a video package for media stations to promote consumer tips for Lactose Intolerance Awareness Month. The local CBS Syracuse TV station aired a story.
Watch the Coverage: WTVH TV CBS Syracuse
Stay Current with Dairy News from Our Region
For more dairy news coverage generated around the region by our Public Relations team, visit: https://www.americandairy.com/about-us/news-coverage/.
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