A recent peer-reviewed study conducted under commercial dairy conditions shows that administering FerAppease®—a unique analogue of the naturally occurring Maternal Bovine Appeasing Substance (mBAS)—at the time of artificial insemination (AI) significantly improved fertility in lactating Holstein cows. The research demonstrated a 12.5-percentage-point increase in pregnancy per AI (P/AI), representing a 26% relative improvement compared with untreated cows, along with an 833% return on investment (ROI).
Conducted across two commercial dairy operations, the study included 375 cows (178 primiparous and 197 multiparous cows) randomly assigned to receive FerAppease or no treatment (control group). Researchers used an ovulation-synchronization protocol, plus standard AI procedures, and pregnancy diagnosis was performed 32 days after AI via transrectal ultrasonography.
The results, which are published in the JDS Communications, showed that FerAppease-treated cows achieved a 60.2% pregnancy rate, compared with 47.7% in the control group (a 12.5-percentage-point improvement).
The fertility increase translated to an estimated 833% ROI, assuming $200 per pregnancy and a product cost of $3.00 per cow. This ROI translates into each $1.00 invested in FerAppease provides $8.30 of economic benefit.
“By reducing acute stress responses, FerAppease helped improve conception rates, offering dairy producers a practical, non-hormonal tool to support herd reproductive performance,” says Dr. Rodrigo Bicalho, D.V.M, FERA Diagnostics & Biologicals founder and CEO. “These results provide evidence that FerAppease administered during stress-sensitive periods such as AI can help producers improve fertility and economic outcomes.”
All ingredients in FerAppease are FDA-approved under GRAS (Generally Recognized as Safe). Its use does not require a veterinarian’s prescription or a Veterinary Feed Directive plan, and there are no meat withholding requirements.
To learn more about FerAppease and this study, review additional research and to place an order, visit: Ferappease.com/dairy/.
FERA Diagnostics & Biologicals is a privately held animal health company based in College Station, Texas. Combining innovation and science, FERA introduced FerAppease to address the hidden health and economic costs of cattle stress.


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