The world has been changing for 150 years and so has CRV

2024 marks the 150th anniversary of Coöperatieve Rundveeverbetering (CRV) in the Netherlands and Flanders, a milestone to be proud of. CRV therefore won’t let this anniversary year go unnoticed! 

With the theme ‘the world is changing’, in 2024 we will highlight the added value of CRV’s innovations for member farmers over the past 150 years. We will also look ahead at what CRV has in store for the new generation of farmers. 

 later, farmers in Flanders also took the initiative to jointly address cattle registration. The launch of the herd book for registration was followed by the introduction of conformation evaluation, milk production monitoring, breeding value estimation and the mating tool SireMatch. And more recently, the development of genomic testing with HerdOptimizer and the breeding strategy FeedExcel to increase feed efficiency.

Active in 60 countries 

Over the past 150 years, CRV has evolved into a leading international company, that is active in more than 60 countries around the world. Around 2,000 employees work passionately every day to support farmers in breeding healthy herds that produce efficiently. With top-quality genetics, smart breeding management solutions and personal advice, we work to keep to our commitments to member farmers and customers. We believe that better cows lead to a better life for farmers and their environment. CRV stands for Better Cows > Better Life.

New challenges require adaptation 

“The current generation of farmers face new challenges. Raw materials are becoming scarcer, policymakers are making higher demands in relation to the impact on the environment and climate of farming, and consumers have growing expectations to farm management,” Duursma believes. “With data solutions and our breeding programmes that set the tone internationally in breeding for health and efficient herds, CRV supports farmers in finding solutions for these new challenges,” he emphasises.

Next year, keep an eye on CRV’s communication channels. We look forward to showing you how we can help you prepare for the challenges ahead. 

CRV is a global herd improvement cooperative, owned by Dutch and Flemish cattle farmers. Our farmer-owners are heavily involved in the breeding goal of CRV. CRV has already focused for a very long time on improving health and efficiency in herds. That is why today, CRV is leading in improving Health & Efficiency. We thus contribute to demonstrable improvement in the life of our farmers, their cows and the environment. We believe this is our responsibility, the reason for CRV’s existence.