Dear Dairy MAX Farmers,
I want to make you aware of a new documentary called The Price of Milk—formerly titled All American Milk—that’s premiering at the Tribeca Film Festival on June 8. Sponsored by Oatly, the film appears to take a critical look at various aspects of dairy, including checkoff programs, industry partnerships, school milk, and on-farm practices.
While we haven’t seen the final version, we anticipate media coverage and social media chatter once it launches. We’ll be sharing updated talking points and resources soon to help you respond or redirect conversations if needed.
For now, the most important thing you can do is stay informed and continue sharing your own positive stories about the real impact of dairy in your community. We also encourage you not to engage with negative narratives about dairy or the documentary, as doing so may inadvertently amplify its visibility.
We’ll continue to monitor developments and share additional guidance as we learn more.
Thank you for all you do.
Dairy MAX and DMI will monitor social media to see if there is increased engagement due to the story. If you have questions, please reach out to Elizabeth Hurst (hurste@dairymax.org).
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