MilkPEP Pairs Dairy Milk, Top Creators and Real Educators in New Learning Series – milkXP

MilkPEP announced the launch of milkXP, a free digital program on YouTube designed to make educational content as engaging as the media teens already choose to consume.

The initiative pairs real teachers with top-tier creators, including Ben Azelart, Lexi Rivera, and Harper Zilmer, to deliver engaging, real-world lessons, while also positioning dairy milk as “focus fuel” to help teens power through their day.

The launch comes with findings from the new Relevance Gap Study, commissioned by Milk and conducted by The Harris Poll, which shows that students are actively looking for learning that connects to their future goals:

• The Why: More than half of teens (55%) say what they learn in school does not feel relevant to what they need for future success, and nearly all (97%) say they are less engaged when they cannot connect a lesson to their goals or interests.

• The Appetite: 95% of students say they would watch long-form educational YouTube content that connects school to real-world opportunities.

• The Nutritional Support from Dairy Milk: Nearly three-quarters of teens (74%) say they reach for a snack or drink when they need to focus on homework. Dairy milk delivers essential nutrients—including vitamin B12, zinc, and protein—that help fuel focus, cognitive function, and the sustained energy they need to power through the day.

For the dairy industry, milkXP strategically meets teens where they are and highlights milk’s functional, science-backed benefits.

You can watch episode one HERE