The goat and sheep cheese industry is a sizable market both nationally and internationally and continues to see significant growth rates. Domestically, US sheep and goat cheese production faces strong competition from imported products. The DBIA has carried out a market intelligence survey to ascertain consumer attitudes and preferences. We also carried out a sensory review of specific domestic versus imported products to qualitatively define perceived differences. Due to this, DBIA believes import displacement can lead to a growth opportunity.
Key facts:
- Evaluated 27 cheeses from around the world
- 8 different styles of goat and sheep cheese
- Insights included consumer preferences on labeling, packaging, tasting notes, and more
For the full report and additional information, please see: https://www.cdr.wisc.edu/import-displacement
The Dairy Business Innovation Alliance (DBIA) is a partnership between the Center for Dairy Research (CDR) and the Wisconsin Cheese Makers Association (WCMA) that develops and administers programs providing technical assistance as well as grants to dairy farms and businesses in Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, Ohio, South Dakota, and Wisconsin. The DBIA is supported by funding from the U.S. Department of Agriculture and was created in the 2018 federal Farm Bill.
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